Media in Focus: Marketing effectiveness in the digital era Media in Focus, written by Les Binet and Peter Field, takes the changing media landscape as its focus and addresses, among others, the issues of: Does mass marketing still work? Is tight targeting now the most efficient approach? Is unpaid making paid media redundant? It also investigates the broader issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy. Hardcopy: Members £25 / Non-members £50. Integrated Not Isolated: How to improve customer insight by embracing social media data Social performs a key role in providing deep customer insights for brands in real time and at scale, but in order for it to be effective it must be fully integrated into the business operation.

Download free Acrobat Reader DC software, the only PDF viewer that lets you read, search, print, and interact with virtually any type of PDF file. A Creative Commons (CC) license is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted work. A CC license is used.

This cross-industry guide puts the spotlight on social insight, with chapters including social platforms and trends; sentiment analysis, bias and ethics; to how to integrate social with the insight function, within the organisation and with the overarching business needs. These learnings are brought to life with case studies from Sport England, MasterCard, Janssen and GE Healthcare. PDF: Members £30 / Non-members £60 (plus VAT). The Future of Marketing and Agencies The IPA and Future Foundation’s new report on The Future of Marketing and Agencies, The Next 10 Years for Consumer Engagement, has predicted a dynamic landscape where brands will need to manage the tension between consumer and brand control.

Where harmony will mean balancing personalisation and mass functionality and where the importance of customer experience within the marketing mix will be one of the key drivers for success. Hardcopy: Members £35 / Non-members £50. PDF: Members £35 / Non-members £50 (plus VAT). Maximising the value of media The final report in the IPA's in-depth Know the Value of Media project analyses how placing media at the heart of an organisation can drive step-changes in corporate behaviour and performance.

Harnessed correctly through observation, interpretation and response, the authors use case studies to outline how the data can not only can be used as a tool for messaging and listening to consumers, but that it now allows many other functions including as a sales channel, a tool for market research, product design, dynamic pricing and demand forecasting. Free to download. Reaching consumers in an era of media proliferation The second in the series as part of the IPA’s Know the Value of Media project, this report examines how the significant changes in the consumer landscape have changed the way brands communicate and the critical role media agencies play in advising brands where to invest.

It analyses the winners from the IPA Effectiveness Awards case studies database between 2004 and 2012, outlines the role IPA TouchPoints can play, and draws upon and updates the findings from the IPA’s Datamine 3. Free to download.

What is a 21st Century Brand? What is a 21st Century Brand? New thinking from the next generation of agency leaders features 20 of the best papers produced during the 10 years of the IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies.

They are accompanied by commentary from leading industry thinkers Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and edited by Nick Kendall. Together they offer you multiple perspectives and the opportunity to challenge your own beliefs. Members £31.99 / Non-members £39.99.

The Short Guide to Measuring Not Counting This guide is designed to provide advertising practitioners with a grounding in social media best practice. The guide looks at the role of social media as part of the comms planning process, addresses the challenges associated with measuring social and explores various case studies in best practice.

It also identifies seven key points for successfully measuring social and a five point plan for baking measurement into social campaigns. Members £25 (plus VAT) / Non-members £50 (plus VAT).

Behavioural Economics in Action: Strategies and insight from the IPA Effectiveness Awards Behavioural Economics in Action is the latest in a series of publications the IPA has produced around the topic of Behavioural Economics and its potential application to the advertising industry. In this important update, Nick Southgate and Rory Sutherland explain the seven principles of behavioural economics. They outline the five most successful strategies being used by agencies today, evidenced in recent IPA Effectiveness case studies, and they also address some common misconceptions, including the notion that consumers are irrational. Free to members / Non-members £25.00 (plus VAT). TouchPoints Works TouchPoints Works provides a comprehensive overview of the best TouchPoints case histories from the past 10 years, showcasing the invaluable ways that subscribers have used the unique data to deliver actionable insights for both their clients and their own businesses.

The guide provides a wealth of examples of where agencies and media owners have gained insights from the unique TouchPoints data, and explains how TouchPoints contributes to wider industry debates. Hardcopy: Free to members / Non-members £50. PDF: Free to members / Non-members £50 (plus VAT). Media Databases: The challenges and the potential in the age of convergence This free report, as part of the IPA’s comprehensive Know the Value of Media project, acknowledges the increasingly complex media landscape in which multiple sources of media databases are available to advertisers. It also provides advice, a 10-point checklist for working with media owner databases and 10 best practice case studies, to help the industry to manage, interpret and extract maximum value from this data.

Free to download. How to Evaluate the Effectiveness of Communications Plans This free-to-members, best practice guide is designed to help all sectors of the industry understand the multiple challenges of evaluating the effectiveness of their communications plans. Written by leading industry experts, the guide details how best to build a robust evaluation process within the marketing mix, outlines the pros and cons of the growing number of evaluation approaches, tools and practices, and how to calculate campaign effectiveness.

Hardcopy: Free to members / Non-members £50. PDF: Free to members / Non-members £50 (plus VAT).

If you want to become a web developer, you need to learn HTML, CSS, PHP, Jquery, JavaScript and many other languages. WordPress plugin and theme development are big businesses and you can also create and sell themes and plugins. Recommended Reading • • Learning web design and development is not easy, especially when you are a beginner and don’t know how to start. What you should learn first, where to find good resources to learn web design and development. What You Will Learn In this article, I am going to list some free ebooks that will help you to learn HTML5, CSS3, Javascript, JQuery, Bootstrap, WordPress and more.

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